Meet Claudia Tomina
Founder of Reputation Arm and Local SEO Expert
Claudia Tomina is a leading expert in local SEO and Google Business Profile (GBP) optimization.
A Diamond Product Expert on the Google Forum, Claudia has helped thousands of local businesses troubleshoot their GBP issues.
You can often find her sharing valuable insights on LinkedIn and X .
Innovator in Local Ranking Factors
In 2024, Claudia identified two new GBP local ranking factors: Menu Items and Popular Times.
These findings have reshaped the understanding of GBP rankings for restaurants. You can read more on her blog:
Gere Jordan
Claudia with Reputation ARM provided invaluable assistance in resolving a complex issue with our Google Business listing. Her expertise in navigating Google's systems, including identifying a duplicate listing and guiding us through the merge process, was crucial. She went above and beyond by helping to escalate our case when needed. Her knowledge and willingness to help speak volumes about her professionalism and dedication. I highly recommend her services to anyone facing similar challenges.
Brant Scheifler
Claudia is an expert at mitigating GBP issues.
Her dedication and commitment to Google's support forum speaks for itself, both in her knowledge of issues but also how to resolve them. Highly recommend!
Eric Bouchard
I had the pleasure of working with Reputation Arm, regarding Google Business Profile (GBP) i guess formerly know as Google My Business (GMB). Their CEO Claudia was very knowledgeable, as she's a Google Product Expert. Se really is a specialist in the Google Guidelines, and even more than that, he can provide real world SEO examples. If you're looking for GBP management, Reputation Arm is the one to choose!
Maureen Martin
I cannot say enough GREAT things about Claudia and her ability to not only fix, but navigate the 'scary' world of a Google Business Page! I initially was suspended after an address change back in February. It took me 22 days to get back up and running to just keep getting knocked off to 'reverify' many times as well as getting suspended again as well. It's such an intricate system that Google has going and there are so many choices Read More
Author and Contributor on Leading SEO Platforms
Claudia is a regular author for Search Engine Land and The SEO Community.
She has been featured on respected SEO sites, including:
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Moz Blog: GBP Profile Fields
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The SEO Community Moderator
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Uberall: Restaurant SEO Strategies
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BrightLocal: How to rank Outside Your Area
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Uberall: Local SEO Essentials for Restaurants
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Moz Blog: Local Search Developments Q1 2024
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Whitespark Insider: New Local Ranking Factors
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Soci.ai Blog: Multi-modal GPT-4 and Local SEO
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Top Local SEO Experts and Newsletter to Follow
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BrightLocal: Popular Times as a Local Ranking Factor
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Claudia Tomina: The Biggest Ranking Factor No One is Talking About!
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SERoundtable: Google Local Signals for Menu Items and Popular Times
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Search Engine Land: Menu Items and Popular Times as Local Ranking Signals
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