Do you run a business locally? If so, you should aim to promote it on the local market successfully. When it comes to local business promotion, search engine optimization has to be one of your top priorities.

No matter whether you promote a business locally or internationally, search engine optimization has to be a part of your business online marketing strategy. However, you need to do local SEO for a website if want to promote a business in search engines locally.

Doing local SEO for a website is not always easy. However, things are likely to go smoothly if you know how to get started with local SEO in the right way. Today, we’ll give you some insights into local SEO. Plus, we’ll provide you local SEO checklist and tips to help you start successfully and get the most out of your search engine optimization efforts.

What is Local SEO?

There are two types of search engine optimization: traditional SEO as well as local SEO. In fact, local SEO and traditional SEO have many things in common. In both cases, you have to do keyword research as well as onsite SEO and offsite SEO for a website.

On the other hand, there are some differences between these two SEO techniques. It’s worth noting that traditional SEO and local SEO are done differently. When doing local SEO, you will have to optimize your site’s web pages for local search terms. Plus, you should aim to attract local backlinks to your business site.

Why Does Your Business Need Local SEO?

Let’s assume you have a local business to run. That means that you are interested in targeting only local customers. In other words, you need to promote your business in certain geographical areas.

Obviously, you don’t need to do traditional SEO for a business site and optimize its web pages for general keywords. Such keywords are unlikely to drive traffic that converts well. If you optimize site’s pages for general keywords, then you’ll get traffic from all over the world. So, only a few people would be interested in your products and services. All of this means that traditional site’s SEO is likely to result in wasting your time and money.

It’s recommended for the owners of local businesses to take advantage of local SEO. The reality is, local search traffic has a higher conversion rate. Therefore, you’ll get more targeted traffic as well as potential clients and sales for your business if you do local SEO for a website. But most importantly, the awareness of your brand will increase significantly if you get local SEO work done in the best possible way.

Local SEO Checklist

It all begins with planning. Getting started with local SEO requires special preparation. So, it would be better to prepare for the site’s local SEO optimization (keyword research, onsite SEO and offsite SEO) beforehand.

Below, we’ll provide you with a local SEO checklist. This list includes things that you need to do in order to get ready for local SEO optimization. We’ll provide you with tips you need to follow in order to achieve a great success at each stage of local SEO.

– Local SEO keyword research. First and foremost, you need to find the most effective keywords for local SEO. Keywords for local SEO consist of general keywords and locations (cities, towns, states, etc).

Also, you need to pay a close attention to such factors as keyword competition and search volume. Keep in mind that optimizing a site for local keywords that can drive high amounts of search traffic can be hard. On the other hand, it doesn’t make sense to make site’s web pages relevant to keywords that can generate no traffic to a website. Thus, you should aim to find the best keywords for local SEO in terms of traffic and competition.

Listings Management. Making sure that your business is properly listed in the 100+ listing directories is key to having great local ranking. Making sure that you have these citations properly built as well as making sure that they are accurate will separate you from your competitors.

If you business is new, you may not be listed in any of these directories. If your business has moved from one location to another in the last several years, there is a good chance there are variations of your listing. Once these are cleaned and unified, you will start to see your local SEO rankings go up.

– Google My Business Page Setup. Have you claimed your Google Business page? Is it optimized? Do you keep it updated? This is one of the most beneficial things you could be doing for your business, by simply setting up and maintaining your account.

To take this to the next level, we can help automate the promotion of your business events and special offers on your Google My Business page with the Reputation ARM dashboard.

Pest practice is to do this on average every 7 days to really get the most out of it.

Do you need help improving your local SEOContact us today to get the most for your business. At Reputation ARM, we are always happy to provide cost-effective solutions for any of your local SEO business needs.

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