Google My Business is an important component of a local SEO optimization strategy. That’s why you need to include your business in Google My Business directories if you run a business locally.
When creating a Google My Business listing, you should aim to provide the detailed information about your business including location, address, phone number, operating hours, payment methods acceptable, etc.
After your Google My Business profile has been created, you need to take another important step on your way to success. Now, it’s time to optimize a Google My Business listing. This will help you get the best possible results in business promotion.
Check your GMB listing regularly.
The reality is, Google provides users with the so called “suggest an edit” option. That means that everyone can edit your Google My Business listing. Some users can make changes to your Google My Business listing and provide the wrong information about your business.
And of course, you should do everything possible to prevent these kinds of things from happening. It makes a lot of sense to take advantage of the so called “Google Updates” notifications.
This great option allows you to see all changes that have been made to your Google My Business listing. So, you’ll have an opportunity to review the changes and remove the incorrect information about your business if necessary.
Provide a Business Description.
Google My Business allows profile owners to provide business descriptions. Your business description can have up to 750 words. You should try to describe your business in the best possible way.
Your business description has to be original. In your business description, you have to provide the detailed information about your products and services. Also, you should outline the benefits of your products and services in your business description.
Create Business Descriptions with SEO in Mind
It’s incredibly important to make your business description search engine friendly. This will help you get high quality traffic to your Google My Business page.
So, don’t forget to insert keywords that you target in your business description where it’s possible. Make sure that keywords look and sound natural in the text. Also, keyword stuffing should be avoided at any cost.
Create a Menu of Services
Do you offer service packages on your business site? In this case, it would be great to provide a list of services on Google My Business listing. Describe all of the services provided by your business and provide the prices. Update your menu of services each time something has been changed.
Provide Photos and Videos on Your Google My Business Listing
It’s a great idea to share photos as well as videos related to your business on Google My Business listing. This will help you engage with customers in a better way.
The statistics shows that content with images works much better than content without images. Photos tend to grab attention of users. So, you should use photos to attract people to your Google My Business listing.
We all know that people don’t like to read long texts. The vast majority of online consumers would rather watch a video about product then read a long text about it. So, it would be better to use videos to tell users about the benefits of your products and services.
Take Advantage of Google My Business Posts
You can make use of the so called Google Posts to tell people about interesting events happening in your business, share interesting news, etc. Keep in mind that such a post will go alive for about 7 days.
Each time you create a new post, Google will remind people about your business. So, this type of posts will help you attract attention of people to your Google My Business profile.
It’s also important to note that Google Posts perform very well in mobile searches. So, you’ll be able to promote your business in mobile search effectively and attract high amounts of the targeted traffic to your site if you take advantage of this feature.
Make Use of Booking Button Feature
You can add a booking button to your Google My Business listing. So, you’ll make it easy for your prospects to make a purchase. This amazing feature will allow your customers to book products or services easily and quickly from your Google My Business profile.
Don’t Forget about Messages
Google My Business also comes with the so called messaging feature. If you take advantage of this feature, you’ll make it possible for your prospects to contact you quickly. People will be able to send a message to you on Google My Business listing. Clearly, you should do your best to reply to messages as soon as possible.
Implement Q&A Section into Google My Business
The “Question and Answer” section needs to be a part of your Google My Business listing. If you enable this feature, people who have interest in your products and services will be able to ask various questions about your business on your Google My Business listing.
Ask Your Customers to Leave Reviews about Your Google My Business Listing
There has been a lot of talk about the importance of online reviews for local SEO. Clearly, you should aim to get positive reviews and try to build a solid online reputation for your business.
Each of positive reviews will positively affect your site’s rankings. So, it would be great to ask clients to leave reviews about your business. On the other hand, you should do everything possible to avoid getting negative reviews for your business.
Google My Business optimization is no easy task that requires special knowledge and skills. At Reputation ARM, we are always ready to assist you with that. Our highly skilled online marketers will help you get the most out of your Google My Business optimization efforts.