It’s no surprise that many consumers choose to spend some time researching before they buy something online. Their decision to buy or not to buy your products or services will depend a lot on your customer reviews. Having a good online reputation is key to the success of your business. It’s incredibly important to build a solid reputation for business.

Online reputation management is something that needs to be done on a regular basis. In other words, you should regularly check what customers say about your business and take the necessary actions to protect your online reputation when such a need arises.

The top 4 things needed to efficiently manage your online reputation

1. Checking Customer Reviews

You should regularly check all online platforms where people choose to leave reviews about businesses online. Traditionally, people choose to leave customer reviews on such sites as Yelp, Google, Facebook, LinkedIn and other third party sites relevant to your industry. Actually, this list could go on and on. If your business is related to travel, hotels and restaurants then you should also check your company’s customer reviews on TripAdvisor.

2. Preventing Negative Reviews

Getting opinions of customers plays a key role in preventing negative reviews. Before you get started it makes a lot of sense to organize some kind of a poll. The survey will help you discover what people think about your products or services. Getting their take on your business will help you make important decisions.

If some people leave bad customer reviews about your business, then of course you need to analyze them carefully. Getting to the truth matters. Your job is to figure out what people dislike and what exactly makes your customers unhappy about your business.  Take all the necessary measures and do everything possible to resolve the problem.

Without a doubt, you have to be committed to the best possible customer experience and achieving client’s satisfaction. No matter what type of business you run, make sure you serve your clients in the best possible way. For example, you run an online store then, of course, you have to provide your customers with on-time product delivery.

Do you offer hosting services? In this case, you should provide your customers with 24/7 customer support. Make sure that consumers will be able to ask you a question anytime and get an answer to it within a short period of time.

It goes without saying that high quality has to be the number one priority for your business. You should do your best to provide your clients with products or services of the highest quality. If you can’t meet the client’s expectations and he/she is about to leave a bad review about your business, then it would be better to give him/her a refund.

3. Removing Negative Reviews

Negative reviews can cause long-term damage to online reputation of your business. That means that you should do every single thing possible to avoid getting negative customer reviews.

However, you may get bad reviews even if you have done all the necessary preventive measures. In this case, you shouldn’t allow bad reviews to damage online reputation of your business. Of course, you should make an attempt to remove customer reviews.

So, the big question is – what to do if someone has left a bad review about your business? The best thing that you can do in this situation is to contact your unhappy client and try to negotiate a deal with him/her.

Obviously, your client is unhappy for some reason if he/she has decided to spend some time to leave a bad review about your business. First, you need to realize why he/she did so. Next, you have to resolve the problem and try to reach an agreement with him/her.

It’s crucial for a business owner to treat his/her customers with respect. In most cases, such a strategy works very well and unhappy customers agree to remove bad reviews. Sometimes, it even becomes possible to turn unhappy customers into happy ones and turn bad reviews into good ones.

4. Getting Positive Reviews

The more positive reviews your business has – the better! Obviously, every positive customer review contributes greatly to the online reputation of your business. So, you should aim to get as many positive reviews as possible.

The way you run your business matters a lot for success. In order to get positive customer reviews you need to provide your clients with high quality products, great customer service and reasonable prices.

However, oftentimes it’s not enough to get positive reviews for business, you need to do more. If your happy clients don’t leave positive reviews about your business, don’t hesitate to ask them to do so. In most cases, they would be happy to give you good feedback. All that you need to do is ask them.

There are many other effective ways to get positive reviews for business. For example, you can offer a discount to your clients or offer them something for FREE. In return, they have to leave a good review about your business online. It’s worth noting that these types of strategies usually work very well and provide excellent results.

Managing online reputation for your business can be hard while running your business. Reputation management is a time-consuming task and often times requires a quick response. Do you need high quality online reputation management services? Contact us today!

At Reputation ARM, we are happy to help you with any of your reputation management needs.

Photo by John Schnobrich on Unsplash