Get found On Voice search

Online searches become a little easier every day through voice-activated tools, and your business needs to be ready and fully outfitted to take advantage of voice search.

Voice search results are different from typical text-based search results, which alters the links that appear and requires a new level of optimization regarding the way in which your company is promoted. Customers now have the capacity to immediately locate whatever it is they’re searching for using online search databases. Their needs are immediately met thanks to mobile technology, and voice-search tools mandate a new level of customization.

Alpine.AI has recently declared:

  • More than one billion devices with voice searching and recognition have been in circulation since 2018.
  • There are more than one billion voice searches per month.

Voice search is a developing feature that is changing the way in which businesses need to promote themselves to target audiences. Amazon’s Echo and Google Home Speaker are facilitating business discovery through conversations. Other devices feature chat-enabled assistants (like Cortona and Siri) that advertise a variety of companies through conversation as well.

You need to ask yourself: “Is my business appearing in these types of searches?” We can offer some advice if you’re unsure.

 

Voice Search

Step 1: Listing Your Business

The first step in building your brand and increasing your virtual presence is to get listed on trending and popular websites. Yelp, Yellow Pages, Facebook, and Google My Business are just a few examples of useful databases to increase your customer outreach. However, you need to ensure that all of your listings are consistent and correct.
A list of things to do:
• Write out all common and niche-tailored directories that you want your business listed on. Follow through on that list and advertise your business on all of those websites.
• Create a spreadsheet with all of the company information required in order to list your business on these directories. This includes but is not limited to business email, address, phone number, name, and hours of operation. You can also include particular features for the handicapped and disabled, or helpful navigational directions.
• Come up with two descriptions for your business. One should be short, roughly 100 words, and the other should be longer, about 250 words. These should be included in your listings.
• Pictures always help capture customers’ eyes. Include photographs of your store locations in your listing as well.
Tip: There are means to automate your listing management system. We strongly recommend automatic local marketing to increase and promote your business.

Step 2: Capitalizing on Customer Reviews

The primary business that appear in any search result are those with the highest reviews. Search for any fast food restaurant in your area and the first few options will probably have a 4 stars or higher review. Positive feedback increases the chances of your business showing up in voice searches.

Here’s how to increase positive reviews:
• 68% of customers and consumers will leave feedback if you ask them to. It helps your business and lets you connect with your clients.
• Make sure that the entire reviewing process is easy and straightforward. This might mean simple service surveys or handouts, such as pamphlets, that shows your customers how to leave reviews and criticism.
• Automate the review management.
Another tool you can use to increase your voice search results is using local review schema. This will help search engine users navigate and understand the details on your website and use them as snippets on search pages. This is often called “position zero”, where your business information appears on the “local-three-pack”, the top three results for local searches. Voice searches use the local-three-pack to generate search results.

Step 3: Prepare for long-tail keywords and techniques in your research

When researching keywords and SEO techniques for your ads, keep long-tail keywords in mind. Vocal search queries are different than text-based search queries. We speak differently than we type. For instance, “highly rated interior designers in the city” will generate different results than “Siri: Who are the best designers in the city?!”
The phrasing differences distinguishes how keywords are applied to text and vocal search results. Therefore, you need to plan around longtail keywords in your advertising. There are also strategical techniques to appear in the “near me” searches.
This step can be very important in that individuals use voice search engines to answer all sorts of personal questions. If you’re the manager or owner of a beauty salon, you can use targeted search questions to promote your business. When someone asks their mobile device, “Should I color my hair?” and receives a response, they might be inclined to seek out the local salon which supplied the answer. Think with Google goes into detail about the parameters of these questions, such as solving problems, exploring areas, or achieving tasks.

Step 4: Mobilizing your website!

Your business website needs to be customized for mobile devices if you want to increase your chances of appearing in search results. There are two reasons to optimize your website for mobility:
1) People are almost always on their phone. Walking, using public transport, or just eating alone, you’ll often find people on some kind of mobile device.
2) Google uses this trend to curate their search algorithms, specifically using mobile websites as a ranking aspect in their advertising.
You need to ensure that your website is customized and built for mobile screens. Here are some tips to make your website more mobile-friendly:
• Make sure that the information, links, and triggers on your website are fit for small screens and large fingers.
• Don’t encumber your website with large, block images or slow-loading content. You’re going to want fast results, ideally in less than two seconds.
• A great tactic for utilizing both desktop and mobile users is to maintain two websites, each optimized for one device. Just make sure that the content is consistent and accurate between both websites.

Step 5: Use Your Featured Snippets

Featured snippets are the small amounts of information presented within a box in search results. A good example is the first few steps of a recipe when looking up cooking directions.
This is usually referred to by marketeers as “position zero”. It’s the summary of long form content, minimized and reduced for search queries. It usually contains a link and the page title.

Here’s a list of things you can do to optimize your website for feature snippets:
• Make sure that your research consists of longtail keywords, the average keyword length being between three and five words.
• Always consider conversational tones and semantics when conducting keyword research. For instance, “How to make pad Thai” and “How do I cook pad Thai”. Most searches consist of questions so make sure to focus on question words, like “what” and “how to”.
• Reduce your answers into lists if you’re trying to be included in the feature snippets
• Place your target keywords in all of your headings. Add H1, H2, and H3 tags wherever you can.
• Include your keywords in the title and description on your website.
• Include the keyword in the resource locator or the entire domain URL.

Always remember that voice search is concise and clearly indicates the intent behind the searching question. Use this tip to understand your customers’ searches and create content for all of their purchasing questions.