As you probably know, COVID-19 has affected many businesses, employees and employers in the United States all over the world. It’s worth noting that the outbreak of coronavirus continues to have its negative impact on businesses that operate in different industries.
How COVID-19 Affects Businesses
COVID-19 affects businesses in a number of different ways. Businesses need to adapt to the changes and adjust their strategies. For example, some businesses have to cancel their conferences due to the virus. A lot of companies have already closed their factories and stopped the production of products for uncertain period of time. Some businesses need to relocate their offices to another place, change their address as well as phone number. While other businesses may have been forced to change their hours of operation. There is no doubt that consumers have to be informed about all of these changes.
Keep Your Customers up to Date on Any Business Changes
It’s crucial for business owners to keep their prospects as well as existing customers up-to-date with everything that is happening. In this situation, businesses have to provide their clients with the correct and the latest information on the changes that have happened recently.
We all know that almost every business chooses to use Google My Business today. Bear in mind that Google My Business is a key part of site’s local SEO. Google My Business allows business owners to send a message to their target audience.
Customers can leave reviews about your company on Google My Business profile. Take advantage of your Google My Business profile to provide your potential and existing clients with the most important details on your company. Google My Business provides companies with a splendid opportunity to tell people what they do, what type of products or services they offer, when they are available, how many employees they have and so on.
Let’s assume that COVID-19 has affected your business and you have to make changes to your strategy due to the virus. If this is the case, you’ll need to update your Google My Business profile and inform people about all of these important changes. As a result, your business profile on Google Search and Google Maps will show the latest information about your business to people who have an interest in your products and services. All of this will help your customers reach your business easily and quickly.
It’s also important to note that all changes have to be reviewed before they are published online. It’s worth noting that the review process takes some time. That means that you must be prepared to wait until the information on your Google My Business profile is updated and users will be able to see all of these changes.
Today, we’ll talk about the importance of providing consumers with the updated information on everything that is happening in your business. Plus, we’ll explain to you how to update your Google My Business profile and provide people with the latest information on your company. Below, we’ll tell you briefly what steps you need to take in order to make this happen.
Change the Description of Your Company on Google My Business
Traditionally, people pay a close attention to the description of businesses on Google My Business profiles. On the other hand, business owners have to insert the most important information about your business in the description.
You should make use of the description on Google My Business to inform people how your company has been affected by COVID-19. Your customers will know what they can expect from your business in the nearest future.
It makes a lot of sense to let people know what measures your company is taking and how your business is planning to deal with a problem. Will some of your products or services be unavailable in the nearest future? Or, maybe, you’ll experience some shipping delays? One way or another, you have to inform your prospects and customers about all possible problems. Include this information in the description of your company on Google My Business profile.
Publish a Post to Tell People about Important the Updates on Google My Business
There is really no better way to inform people about the changes which are happening in your business than to create a Google post. Let’s assume that new products or services have become available on your business site. If so, you should share this piece of news with your target audience through a post. Publish a post each time something has changed in your business. This way, you will be able to communicate with your customers in an effective way.
Provide the Correct Company’s Phone Number on Google My Business
If your business has been affected by COVID-19, a need to change the company’s phone number may arise as well. If this happens, you have to update your Google My Business profile as soon as possible. Add the correct phone number to your Google My Business profile. So, your prospects will find it easy to reach your business by phone.
Update Google My Business Profile to Change Operating Hours for Your Company
Oftentimes, businesses have to change their operating hours due to the outbreak of coronavirus. It’s crucial for a business owner to provide accurate information on the time the business will be opened or closed. Your potential clients will see when it’s the right time to visit your business. As a result, your prospect will come to you in time and make a purchase.
Do you need help with creating and managing Google My Business profile for your company? If so, contact us today! At Reputation ARM, we are always looking forward to helping you with any of your reputation management needs.