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In todays digital world, citation management is more then your NAPs.  Your business URL is also a significant part. The most commonly known citations are Google, Facebook Yelp, Map quest, Apple maps, Yahoo, Bing… It’s the responsibility of the business owner to make sure that these listings have accurate consistent NAPs. If a consumer sees different hours on your Facebook page then your Google page it creates confusion and the business loses credibility. Inaccurate data can misdirect customers, which then results in loss of revenue and your reputation.

Having Reputation Arm Build and Manage Your Citations

Having Reputation Arm looking over your information on relevant directories will enhance your reputation and trust with the consumer. After all nobody wants to travel to a business showing open on Google when indeed they are closed. Disgruntled customers can leave negative reviews and cause even more damage.

Why Reputation Arm is the Better Choice for Citation Management

In today’s evolving landscape, citation management is not what it used to be. With only 2% of citations actually indexed by Google, businesses are unknowingly paying for ineffective backlinks that yield little to no SEO value. Popular citation platforms which rely on automated syncing of citations, fall short of providing the manual attention that is critical to ensure relevant citations—like Facebook, Apple Maps, Yelp, and Google—are properly managed. At Reputation Arm, we offer a hands-on, comprehensive approach that addresses these challenges.

The Problem with Automated Platforms…

Platforms like Birdeye and Yext are popular for their convenience, offering automated syncing of citations across platforms. However, syncing alone is not enough. Here’s why:

1. Lack of Data Verification: When platforms sync your citations, they push updates across multiple sites. However, they don’t ensure that the data is actually verified or correctly displayed after the update. Without verification, your business could be left with inaccurate or incomplete listings still
2. Reliance on Automation Without Oversight: Syncing might streamline the process of updating citations, but it doesn’t provide oversight to confirm whether those updates are properly reflected. This is especially critical when ensuring your business’s most important details—such as hours of operation, address, and services—are accurate across multiple platforms.
3. Indexing Issues: Google only indexes around 2% of citations across the web. This means most of your business listings are not being indexed, resulting in little to no SEO benefit from a majority of citation platforms.

Why Reputation Arm is the Solution You Need

At Reputation Arm, we believe in a personalized and manual approach to citation management. Here’s why our method stands out:

1. Manual Citation Management: Unlike other platforms, we manually manage all relevant citations like Facebook, Apple Maps, Yelp, and your  website. This ensures that each citation is correctly listed, regularly updated, and optimized for maximum Brand impact. Our team doesn’t  just rely on syncing—we ensure your business is accurately represented in every important directory.
2. Better ROI: Since we don’t rely on automated syncing, we focus on getting the citations that actually matter. You aren’t paying for hundreds of useless backlinks.
3. Attribution and Call Tracking: Tools like CallRail or other phone recording systems can be implemented across specific citation sources to track and attribute calls effectively.
4. Customized Service: Every business is different, and we tailor our citation management to meet your specific needs. Whether you’re a small business with limited platforms or a growing brand with multiple listings to manage, Reputation Arm offers the flexibility you need to succeed.  

Platforms like Birdeye and Yext may seem appealing due to their automation, but when only 2% of citations are indexed by Google, automation simply doesn’t cut it nor is it relevant.

Reputation Arm offers a hands-on, manual and sync approach that ensures your business is visible where it matters most. With our dashboard, personalized service, and reliable management, you can trust that your citations are boosting your SEO and delivering real results.

While citations alone won’t get you ranked in the #1 spot, it’s a great start for a local business to set a foundation of backlinks and help you compete efficiently in local SEO.  You don’t need hundreds of citations to rank well, you need the right ones for your industry.  Each industry has a unique set of citations a business may need to consider.  Contact Us now to get your citations in order where they matter most.