10 Effective Review Templates to Help You Respond to Negative Reviews.

Online reviews are critical for local businesses.  A local business without them may find it hard to generate leads and conversions without the right number of reviews, quality reviews and recent reviews.  There are several sites a customer can leave reviews for a business.  Google, Facebook, Yelp, Travelocity are of the most popular sites to leave a review.  Depending on your industry, focusing your efforts on reviews may be the # 1 reason you convert a lead.  In addition to generating and converting leads, your reviews will help you rank better.  Search engines look favorably on businesses with a high number of reviews.

While generating reviews is critical, responding to them is just as important.  Responding to reviews builds brand loyalty and is a great opportunity to engage with your customers.

How to respond to negative reviews

Relax, it’s not the end of the world.  You received a negative review, you’re human.  Its how you respond to negative reviews that really matters.  Being a local business owner isn’t easy.  Juggling day to day tasks and training new employees is a daunting task, if only your customers could understand! Remember this isn’t a boxing match or an opportunity to pass blame.  Instead, look at it as an opportunity to let your customers know that you are working on staffing issues and perhaps get them to realize you need a pass and you will do better.  Here are some steps to guide your thru the process of responding to your negative reviews.

5 Steps to guide you thru the process of responding to negative reviews.

Step 1: Take a deep breath!

Take a deep breath and do not allow yourself to get overly frustrated.  Instead reflect on the reviewer’s message for a moment and learn from it.  While its best practice to reply to reviews within 24 hours you don’t always have to rush to respond once posted.  Take the time to ask your employees questions and investigate further.  You may find the feedback is helpful on improving your business.  Turn the negative to a positive.

Step 2: Thank you?

Yes, thank the reviewer for taking the time to provide feedback.  Without the feedback how else can your business improve.  Acknowledging a customer complaint is good customer service.

Step 3: Ensure your customer that you will do better.

After you thank the reviewer for the feedback let them know that you will take the information provided and discuss it with your staff or use it to improve the services offered.  Constructive criticism can go a long way.  Communicate any improvements or changes you will or have already made as a result of their feedback.

Step 4: Move the conversation offline

If the reviewer is out of line with his comments or you truly believe they are wrong, why not move the conversation offline.  Ask them to reach out to you via email for more details and allow yourself the opportunity to gather more information.

Remember the way you respond will reflect on your business.  It’s important to remain calm and always stay polite no matter what the comments are.  Your temperance in your response will show potential customers your commitment to customer service.

Step 5: Make things right

Avoid generic responses that don’t allow you to make it up to your customer.  Invite them to email you for the opportunity to make things right.  Once your customer sends you an email offer them a discount on their next visit.  You never know they may decide to edit their negative review.

10 great example review templates to help guide your negative review response

Take a look at these response templates to help you formulate your negative review response:

Thank you {Reviewer Name} for writing this review. We take pride in giving outstanding service and we’re saddened to see we missed the mark. Your detailed review will make us better. Thanks for sharing your experience with us.

Hi {Reviewer Name}

We are terribly sorry to learn that we have let you down.  Your constructive criticism will allow us the opportunity to improve and do better.  We sincerely appreciate you bringing this to our attention.  We are always looking for ways to improve.  Please email {company email} and allow us the opportunity to make things right by you.  We appreciate your time and do hope that you will reach out to us soon.

Hi {Reviewer Name}

Your detailed review is very thoughtful and we are happy to receive all the feedback. We will definitely address your review with all our staff both the good and bad. We especially appreciate you pointing out… Thanks for being such a loyal customer.

Hi {Reviewer Name}

While I totally agree that the situation is quite frustrating, we believe that this issue was an isolated incident.  We would appreciate the opportunity at a second chance.  Please contact {company email} and allow us the opportunity to book your next reservation.  This will ensure that we take all the necessary steps at providing you with the 5-star experience we are known for.

Hi {Reviewer Name}

We are sorry to hear of your disappointment on your recent {order / visit}. Please email {company email} with your contact information so that we have the opportunity to address your review. We value your business.

Dear {Reviewer Name}

Thank you for taking the time to provide your feedback.  I’m so sorry to hear you had a frustrating experience.  We apologize that our service did not meet your expectations.  Your comments allow us the opportunity to do better.  We are looking into the issue and hope to resolve it promptly.  Please do not allow this isolated incident stop you from giving us another chance.  We are confident that your next experience will be worthy of a 5-star review.

Dear {Reviewer Name}

Please accept our deepest apologizes on behalf of everyone at {location name}.  This incident is rare and not the custom service.  As you can see based on our overall review rating, we put customer service first and strive to always provide a 5-star customer experience.  Please allow us another opportunity to show you a more enjoyable and pleasant experience.  We truly value your business.

Dear {Reviewer Name}

We are sorry to hear of your disappointment on your recent order.  Please email {company email} with your contact information so that we have the opportunity to address your review.  We value your business.

Dear {Reviewer Name}

We are truly sorry about your recent experience at {location name}.  Please reach out to {company email} with your contact information so that we have the opportunity to gather the information needed to further assist you.  We value our customers and stand behind our work and would like the opportunity to make things right for you.  We look forward to hearing from you.

Dear {Reviewer Name}

While I totally agree that the situation is quite frustrating, we want you to know that this is not the norm for us at {location name}.  This isolated issue should have never happened.  We kindly request you to give us another chance.  As you can see from our reviews that we strive t give the utmost customer care and I assure you that once you come back you will be happy with the outcome.

Additional Negative Review Response Templates for Restaurants

Thank you for your review <Review Author Name>, we strive to provide generous portions in each meal. In todays market with food prices rising on a daily basis our standards in food quality remain the same. We stand behind what we serve our guests. Thank you again for visiting us and we hope to make your next visit a memorable experience.

Dear <Review Author Name>, I am sorry to hear that you were unhappy with your experience. It sounds like the bread was not up to our usual standards and we apologize for that. As for the lobster, we strive to provide generous portions of seafood in each meal and we’re sorry that it wasn’t what you expected.  We take customer feedback seriously and strive to do better, so we will make sure to review and address these issues. Thank you for bringing this to our attention.

Dear <Review Author Name>, Our staff should always check in with our guests to make sure they are enjoying their meal, and it is not okay that standard was not met. We take customer feedback seriously and strive to do better, so we will make sure to review and address these issues. Thank you for bringing this to our attention.

Dear <Review Author Name>, we are sorry to see we missed the mark with you. We appreciate your feedback, as it’s helping us to improve and ensure a better experience for all.

Dear <Review Author Name>, We pride ourselves on sourcing the highest quality meats and seafood. We are sorry to hear of your less than satisfactory experience with amount of time it took to prepare your food. We hope you will accept our sincerest apologies.

Dear <Review Author Name>, thank you for your detailed review. It is not every day that we receive feedback as detailed and thoughtful as yours. But trust us when we say that it does not go unnoticed. Your comment has given us valuable insight and we sincerely thank you for taking the time to share your thoughts with us.

<Review Author Name>, We are sorry to hear that your mood was ruined. We understand how important a particular situation can influence our guest’s experience. We sincerely hope you come back and give us another try.

<Review Author Name>, The market price for that particular seafood ingredient tends to fluctuate, but we charge what we do because we source the highest quality possible. We’d love for you to give us another try.

<Review Author Name>, Thank you for leaving your feedback. I am sorry to hear you had a frustrating experience. Depending on the type of drink you order, prices will vary and our menu states that gratuity is added to all parties. We do this to ensure that our staff is properly taken care of. Thank you for taking the time to share your feedback.

 Hopefully these reviews templates help give you a good idea on how to properly respond to your customer reviews.  If its difficult for you to take the emotion out of responding to a negative review then consider hiring an outside reputation management company.  This will ensure that the responses are well thought out and appropriate.  It will also allow you to focus on the day-to-day tasks of running your business.

Brand Management through Google Reviews

Today Google has transformed the way a brand is conveyed. A brand is what your customers are telling Google through your reviews. Take a look at your business on Google; how many stars and how many reviews are by your business name? At first glance a consumer can judge your entire business just by your reviews. Outdated reviews are just as bad as having no or little reviews. Consistently generating new reviews is significant to your business and it matters to Google. You cannot buy reviews and it requires a bit of effort to generate and maintain reviews and responses. If building reviews is not on the top of your 2021 marketing goals, your strategy needs to be reexamined. I will break down 5 reasons to ramp up your Google business reviews and reputation management this year.

1. Google reviews in general matter more then ever. Google decides how you rank based on your volume, keywords in your reviews, third party reviews, star rating, the reviewer and the velocity.
2. Consumers rely on Google reviews to decide if they will engage with your business.
3. Google reviews have a correlation with higher sales
4. Reviews Build consumer trust
5. Your competitors are paying attention to reviews

Review Signals

SEO or search engine optimization in is primarily focused on Google. It’s the most relevant search engine and therefore your focus should be on having your best image on Google. Review signals account for 15.44% of local SEO ranking factors according to Moz. Back in 2018 reviews accounted for 12% of the local pack. This slight increase shows the importance of reviews with consumers. What exactly are review signals? Review signals are made up of a business’s review quantity with text, review velocity (speed at which new reviews are generated), and review diversity. While review diversity refers to reviews on other significant third-party sites like Yelp and Facebook, the main focus should be on Google.

Consumers Rely on Reviews

At one point or another or perhaps several times a day we look to Google to find a local business. In fact, 93% of consumers used the internet to find a local business in the last year, with 34% searching every day. This is according to BrighLocal consumer review survey 2020. The review survey found that 87% of consumers read online reviews for local businesses up from 81% in 2019.

Let’s consider a typical individual looking to get pizza for dinner. The consumer may look to Google to see pizza restaurants nearby. After reviewing the first few options it is likely they may click on the business that has the highest star rating and the most reviews passing over the business with no reviews or very little reviews. A business with a low volume of reviews may be mistaken for a business that is slow or not popular. A business with a high volume of reviews will be portrayed as having better pizza then its competitor, after all the reviews say they do and it appears they sell more pizza. Picking a business with higher star rating and volume of reviews will help ensure an efficient, satisfying experience. This brings us to our next point…Google reviews have a correlation with higher sales.

Google Reviews have a correlation with higher sales

Ask your self are you more likely to choose a business with a higher volume of reviews and lower overall star rating or one that has less reviews and a perfect 5-star rating? The studies show more reviews correlates with more revenue. According to Womply’s study on the impact of online reviews on revenue, more reviews equal more revenue. The average number of reviews is 82, a business that has more then average number of reviews earn 54% more in annual revenue. Businesses that have 200 plus reviews earn nearly 100% more annual revenue then the average business. If you are wondering how you can maximize sales its probably a good idea to start thinking about how you can generate more reviews.

Reviews Build Consumer Trust

According to Womply’s study people spend up to 49% more money at businesses that reply to reviews. Stay ahead of your competitors and start engaging with your customers through your reviews. It’s a reflection of how much you care about your business and customer satisfaction. Google also looks favorably on businesses that reply to all reviews, both positive and negative. When a potential customer sees that you care enough to respond to a review it’s a reflection of the responsiveness you will have to customer needs and therefore customers are more likely to choose you.

Your competitors are paying attention to reviews

More and more businesses are realizing the importance of reputation management. Don’t allow yourself to fall to behind. Your branding can very well be summed up by the number of star reviews. It doesn’t matter how much money you throw at your marketing strategy, if your review rating is low you won’t convert your leads. Get with Reputation Arm today for a free consultation.