Your presence on platforms like Google Maps can greatly impact your visibility to potential customers. In this article, we explore how attributes can enhance your search visibility. We’ll show you how to use attributes to make your profile more effective and improve your search relevance. Let’s get started!
What are Attributes in Google Business Profiles?
Attributes in Google Business Profiles are specific features or services that describe your business, such as “free Wi-Fi,” “outdoor seating,” or “wheelchair accessible.” These details help potential customers understand what you offer and match your business to their needs, directly influencing their decision to choose your services.
Enhancing Search Visibility with Attributes
Attributes play a key role in improving your business’s visibility in search results. When you accurately list your business attributes, Google can better categorize your establishment, increasing the chances of appearing in relevant searches. Incorporating attributes is a good practice and should not be neglected if you want to optimize your presence on Google Maps.
Relevant, Searchable attributes that Resonate with user Queries
The GoogleAPI.ContentWarehouse describes scalable attributes that can enhance search functionalities for business profiles. Scalable attributes, like “outdoor seating” for restaurants or “serves breakfast,” play a critical role in how businesses are discovered and evaluated by potential customers on Google. These attributes are not static; they can vary widely between businesses and are relevant for Google to distinguish a business in search queries.
In order to fully leverage search engine rankings every business needs to pay attention to the attributes and “amenities” in their profiles.
[…] You can find reference to local menu items here in the Google API leak. The leak contains mentions of price constraints, quality constraints and local scalable attributes. I personally love adding attributes to a GBP because it directly impacts your rankings for a search intent. For example, the attribute “serves happy hour food” on a GBP signals to Google that the restaurant offers happy hour therefore helping you rank for a users search intent with the words happy hour. For more information on attributes, read my blog on Enhancing Search Visibility in Google Maps with Attributes. […]